Every website owner wants their website to get good rankings for keywords that would mean that the targeted visitors arrive on their website and may turn into customers or clients.
A website ranking on search engines (especially Google) is quite important when you consider the following important statistics:
- 90% of users do not pass through Google's Page 1
- 42% of users click on the website in position 1, 12.5% in position 2 and only 8% in position 3.
What does this all mean?
This means that if your site is not on page 1 of Google and the top 3 position, then you effectively lose more than 60% of potential visitors (and customers in this case).
If your Web site is currently not in a good position in search engines, do not panic! There are many things you can do to move up to prime ratings. The following is a list of websites ranking factor of the most important:
URL
If you want to rank for certain keywords, it is very important that you have keywords in your domain name. If you feel tempted to use your company or brand name instead, keep in mind that the goal of ranking at number 1 for the main keywords you will only get more difficult if you do it.
Domain Age
If you register a new domain name, you'll start from scratch. However, the start is a start and as the months and years go by, your website will gain a huge advantage of this factor. On the other hand, the page rank you can get started by buying expired domain names that currently do not have owners. Just make sure that has not been banned by the search engines before buying.
Title Tag
After the keywords on your home page title tag is a MUST. There are many sites that still use the brand name or company name in their title tag which makes rankings for target keyword harder. This is a ranking factor that applies to all pages on your website.
Structure of pages
Optimize every page on your website only 1 keyword. Each page on your site should only be optimized for one keyword. Again and rankings for target keywords you will become a much more difficult. your blog page should target the main keyword, while other pages have to target, long tail keywords.
Keyword Density
It is important that you specify the keywords you are targeting on the relevant pages. A good density for the purpose for the 3% which means that your target keyword is only formed 3% of the text on the page. Again and your page can be seen as spam.
Backlinks
You may be wondering why backlinks at the bottom of the list if it is an important factor in getting the website ranking. The reason why I put it there is to emphasize getting your website set up right first before getting backlinks. Get hundreds or even thousands of backlinks to a website that is not properly optimized will reduce the value of every link in getting ratings.
On the subject of backlinks, it is important that you get them from various sources when using different anchor text.
The key to a successful website in terms of getting targeted traffic and customers are all in this article. Read it many times if you must. Simply get a ranking factor this website correctly and you will have a very successful web site before you know it.
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